Step aboard Emirates and discover a world where every journey is as exceptional as the destination. From the spacious comfort of Premium Economy to the unparalleled luxury of Business Class, Emirates offers an experience designed for travellers who expect the very best.
Enjoy world-class service, gourmet dining, and award-winning entertainment, all tailored to make your flight unforgettable. With a global network connecting you to iconic cities, the sky is no longer the limit; it’s your gateway.
Why Will You Fly Better?
With numerous awards for its Premium Economy, Business and First Class cabins, you’ll always want to choose Emirates.
Emirates Cabin Awards Summary (2025–2026)
Premium Economy
- Best Premium Economy Class – Business Traveller Middle East Awards 2025
- World’s Best Premium Economy Class Seat – Skytrax World Airline Awards 2025
- Ranked Top 3 Premium Economy Airline globally – Skytrax 2025
These accolades recognise Emirates’ upgraded Premium Economy cabin design, comfort and onboard experience following its fleet retrofit programme.
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Business Class
- Middle East’s Leading Airline – Business Class – World Travel Awards 2025 (regional category recognition)
- Strong global rankings across Skytrax 2025 including top-tier placement in World’s Best Business Class Airlines (Top 15 globally) and high rankings for Business Class catering, lounge experience and comfort amenities
These awards highlight Emirates’ fully flat seats, excellent onboard dining, and premium lounge network.
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First Class
- Best First Class – Business Traveller Middle East Awards 2025
- Recognition in World Travel Awards regional categories for Leading First Class and First Class Lounge (2025/2026 listings)
These honours reflect the airline’s signature private suites, A380 shower spa, and ultra-premium service experience.
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Overall Premium Cabin Recognition (2025–2026)
Across the three cabins collectively, Emirates also secured broader accolades supporting its premium positioning:
- Best Airline Worldwide – Business Traveller Middle East Awards 2025
- APEX World Class™ Award (2026) – for overall customer experience excellence
These accolades reinforce consistent recognition across Premium Economy, Business, and First Class offerings.
Quick Snapshot
Premium Economy: Best Premium Economy Class (2025); World’s Best Premium Economy Seat (Skytrax 2025)
Business Class: Regional “Leading Business Class Airline” titles plus strong global Skytrax rankings (2025)
First Class: Best First Class (2025) plus regional leadership awards and lounge recognition (2025–2026)
My Emirates Pass
Planning an escape to Dubai? Elevate your journey before you even land with the understated privilege of an Emirates boarding pass. This season, Emirates invites discerning travellers to unlock a world of experiences across Dubai and the UAE, from indulgent spa rituals to private desert adventures, simply by presenting their pass.
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For Emirates flights booked to the United Arab Emirates with travel until 31st March 2026, the coveted My Emirates Pass becomes your key to an exclusive portfolio of privileges. Retain your boarding pass - digital or printed and present it at hundreds of participating venues to enjoy savings across the region’s most sought-after attractions; think languid afternoons by designer hotel pools, bespoke sightseeing tours, curated retail experiences, and exceptional fine dining, all complemented by discreetly tailored benefits.
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The beauty of the My Emirates Pass lies in its effortless flexibility. Use it multiple times throughout your stay, revisiting favourite venues or discovering new indulgences at your leisure. Both mobile and printed passes are accepted; for seamless access, present your pass alongside a valid photo ID. A quick screenshot of your mobile pass is recommended, ensuring your privileges remain at hand long after touchdown.
Wellness, Reimagined
For those who seek serenity between city escapades, a collection of distinguished wellness destinations awaits, each offering exclusive privileges to Emirates guests. Rejuvenate with a gentle ritual at BeautySpot at InterContinental Dubai Marina, where spa services are complemented by a refined 5% saving.
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Experience tranquil sophistication at The Spa at Palace Dubai Creek Harbour, with 15% off signature treatments and 10% on selected spa retail collections. Indulge in contemporary wellness at Mama Skin at Mama Shelter Dubai Business Bay, offering 15% savings on restorative treatments. For a cutting-edge approach to recovery, CRYO Dubai presents 25% off single sessions, a complimentary leg compression treatment with every paid visit, and a personalised consultation.
At the serene Ahasees Spa & Club at Grand Hyatt Dubai, guests enjoy 20% off all spa treatments within a luxurious retreat setting. Finally, retreat to the desert for an unforgettable escape at Al Maha Spa at Al Maha Desert Resort, where select treatments are enhanced with an exclusive 20% saving - a perfect harmony of nature and indulgence.
With the Emirates boarding pass in hand, every moment in Dubai becomes an invitation to experience the destination at its most elevated, effortlessly luxurious, quietly exclusive, and entirely unforgettable, and the journey itself with multi-award-winning Emirates feels as indulgent and refined as the city waiting just beyond the cabin doors.
Book your Premium, Business, or First Class flight tickets today and Fly Better with Emirates. Call our Premier by Brightsun team on 0208 819 9852 or visit btpremier.com
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